App Design
Aangan — Branding & Visual Identity
A modern yet warm identity system for Aangan, rooted in cultural cues and built for real-world use.
Problem :
The brand looked inconsistent across touchpoints, making it hard for people to recognize and remember Aangan in a crowded market.
There was no unified style guide, so every asset felt different colors, type, and logo usage changed from one item to another.
The identity didn’t clearly express the meaning and warmth of “Aangan,” so the emotional connection felt weak.
Solution :
Create a cohesive identity system: a distinctive logo, culturally grounded color palette, readable typography, spacing rules, and a simple style guide.
Design flexible templates for key touchpoints (social, packaging/collateral, signage) so teams can produce on-brand assets quickly.
Show real world applications and before/after examples to prove clarity, consistency, and better brand recall.
Challenge :
Balancing tradition and modernity: keep the warmth of “Aangan” while giving it a fresh, contemporary look.
Ensuring readability: the logo and type needed to work at small sizes and on different materials and backgrounds.
Scaling the system: making rules simple enough for non-designers so everyday use stays consistent.
Summary :
Aangan’s new identity brings together cultural warmth and modern clarity, so people recognize the brand faster and trust it more across channels.
With a practical style guide and ready to use templates, teams can create consistent assets quickly, improving quality and saving time.
This structure and content make the Behance case easy to scan and evaluate, improving discoverability and engagement.
More Projects
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UI/UX Design
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© 2025 All right reserved
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved
App Design
Aangan — Branding & Visual Identity
A modern yet warm identity system for Aangan, rooted in cultural cues and built for real-world use.
Problem :
The brand looked inconsistent across touchpoints, making it hard for people to recognize and remember Aangan in a crowded market.
There was no unified style guide, so every asset felt different colors, type, and logo usage changed from one item to another.
The identity didn’t clearly express the meaning and warmth of “Aangan,” so the emotional connection felt weak.
Solution :
Create a cohesive identity system: a distinctive logo, culturally grounded color palette, readable typography, spacing rules, and a simple style guide.
Design flexible templates for key touchpoints (social, packaging/collateral, signage) so teams can produce on-brand assets quickly.
Show real world applications and before/after examples to prove clarity, consistency, and better brand recall.
Challenge :
Balancing tradition and modernity: keep the warmth of “Aangan” while giving it a fresh, contemporary look.
Ensuring readability: the logo and type needed to work at small sizes and on different materials and backgrounds.
Scaling the system: making rules simple enough for non-designers so everyday use stays consistent.
Summary :
Aangan’s new identity brings together cultural warmth and modern clarity, so people recognize the brand faster and trust it more across channels.
With a practical style guide and ready to use templates, teams can create consistent assets quickly, improving quality and saving time.
This structure and content make the Behance case easy to scan and evaluate, improving discoverability and engagement.
More Projects
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved
App Design
Aangan — Branding & Visual Identity
A modern yet warm identity system for Aangan, rooted in cultural cues and built for real-world use.
Problem :
The brand looked inconsistent across touchpoints, making it hard for people to recognize and remember Aangan in a crowded market.
There was no unified style guide, so every asset felt different colors, type, and logo usage changed from one item to another.
The identity didn’t clearly express the meaning and warmth of “Aangan,” so the emotional connection felt weak.
Solution :
Create a cohesive identity system: a distinctive logo, culturally grounded color palette, readable typography, spacing rules, and a simple style guide.
Design flexible templates for key touchpoints (social, packaging/collateral, signage) so teams can produce on-brand assets quickly.
Show real world applications and before/after examples to prove clarity, consistency, and better brand recall.
Challenge :
Balancing tradition and modernity: keep the warmth of “Aangan” while giving it a fresh, contemporary look.
Ensuring readability: the logo and type needed to work at small sizes and on different materials and backgrounds.
Scaling the system: making rules simple enough for non-designers so everyday use stays consistent.
Summary :
Aangan’s new identity brings together cultural warmth and modern clarity, so people recognize the brand faster and trust it more across channels.
With a practical style guide and ready to use templates, teams can create consistent assets quickly, improving quality and saving time.
This structure and content make the Behance case easy to scan and evaluate, improving discoverability and engagement.
More Projects
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved
Book a call, and I’ll take care of the rest
UI/UX Design
Web Design
Mobile App Design
Design Systems
© 2025 All right reserved